Hooters Hotel and Casino - Zed Collective
Hooters Hotel And Casino

About the Project

In 2010, Las Vegas’s Hooters Casino Hotel came to us looking for help to increase the amount of hotel guests. We worked closely with the in-house marketing department to aid in the following areas:

  • Online web and branding efforts
  • Website management
  • Social media management
  • Newsletter design/HTML
  • Video editing
  • iSnap social networking photo kiosk branding
  • Outdoor marquee video creation

By New Year’s Day 2012, we revamped the Hooters Casino Hotel email newsletters by swapping bikini-clad ladies and owl logos for an elegant design highlighting all that the property has to offer. In doing so, we appealed to the tastes of the target market, rather than stubbornly adhering to the brand’s historical imagery.


Dates: 2010-2012
Creative Director: Craig Williams
Account Executive: Shahab Zargari